Holiday Preview Sale
15% Off Waffle and 50% off Plush
Plus, save up to 32% when you stack our sitewide discount on already-reduced bundles. Prices as marked.
Wrap Them in Comfort at 15% Off
Give the gift of our ultra-soft, quick-drying robes—perfect for cozying up through the season and beyond.
America's #1 Waffle Towel
“Onsen’s distinct waffle-knit towels actually over deliver on performance.”
“This material is extremely absorbent and super light. Towel never felt heavy, even when wet.”
“The Bath Robe design is deep-pocketed and hooded; the weave is waffly and lightweight.”
“It’s exceedingly lightweight, it soaks up moisture very quickly and it dries quickly as well.”
“Onsen’s distinct waffle-knit towels actually over deliver on performance.”
“This material is extremely absorbent and super light. Towel never felt heavy, even when wet.”
“The Bath Robe design is deep-pocketed and hooded; the weave is waffly and lightweight.”
“It’s exceedingly lightweight, it soaks up moisture very quickly and it dries quickly as well.”
Featured Products
Elevate your shower routine
Clean Up Your Act
Your current
towel is gross...
Yeah, we said it. Towels that stay damp for hours are a breeding ground for bacteria. In fact, research suggests that 90% of bathroom towels contain coliform bacteria–and 14% are contaminated with E. coli.
Our signature Waffle Towel’s open weave dries so quickly, germs and bacteria don’t stand a chance. And the 100% Supima® cotton fabric is up to 45% stronger than your current towel. The result is a fresher, cleaner towel that lasts.
Is there anything our towels don’t have? Maybe a space in your linen closet.
7,500+ ⭐⭐⭐⭐⭐ Reviews
We've helped thousands of happy customers love their shower again,
making us the Internet's #1 Waffle Towel.
The Onsen Difference
Why choose our signature Waffle Towel?
➜ Ultra quick-drying 🌬️
Open weave evaporates water & dries itself in ½ the time.
➜ Longer lasting 💪
100% premium extra-long-staple Supima® cotton outlasts the average cotton towel by up to 45%.
➜ Healthier for your skin 🧖
OEKO-TEX® certified against 350 toxic chemicals to protect your skin.
➜ Stays cleaner, longer 🛀
Quick-drying fabric prevents the growth of odor-causing bacteria & mildew.
our story
Science Backed by Tradition
Inspired by our founder’s Japanese heritage, our Waffle Towel weaves softness, absorbency, and quickness to dry into an elevated basic that works without compromise.
Meet Your Best towel
The benefits of our Waffle Towel
No more soggy towels
Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.
Longer-lasting fabric
Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.
More towel, less space
Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.
No more soggy towels
Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.
Longer-lasting fabric
Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.
More towel, less space
Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.
How does your towel stack up?
Onsen Waffle Towel
Shower at night, dry by morning.
Towels that dry completely between uses have almost no chance of harboring bacteria.
With maximum surface area for increased air circulation, our original open weave fabric rapidly dries itself, for a towel that’s cleaner and fresher, longer.
Average cotton towel
Germs and bacteria stink–literally! Odor-causing microbes multiply on fabric that stays wet, leading to nasty smells, acne, and infections.
Best Sellers
The Internet's favorite towel
Waffle Towel Complete Set
Every Onsen
essential in one set
Upgrade your towels today & transform your post-shower experience from routine to ritual.
Bundle and save with our full collection of waffle essentials. Made from soft, ultra-absorbent cotton, our signature Waffle Towels are lightweight and quick-drying to stay fresher, longer.
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Includes 1 Bath Sheet, 1 Bath Towel, 1 Hand Towel, 1 Face Towel
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Generously sized for extra coverage and comfort
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Made from 100% USA-grown Supima® cotton
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OEKO-TEX® certified for safety and quality
FREQUENTLY ASKED QUESTIONS
Want to know more?
What does Onsen mean?
An Onsen (温泉) is a Japanese hot spring and the bathing facilities and inns frequently situated around them. As a volcanically active country, Japan has thousands of onsens.
What is Supima® cotton?
Supima® cotton is a 100% USA-grown cotton with an extra-long staple fiber, making it one of the finest cottons in the world. Its fibers are 50% longer than those of other cottons, and can be spun into an extremely strong, durable yarn that gets softer with use. Learn more about the Supima® trademark here.
Do your Waffle Towels really dry lightning fast?
Yes! The honeycomb pockets of the open waffle weave provide greater surface area for improved air flow through the fabric, meaning faster drying times, even in humid climates.
How do I care for my towels?
We recommend washing your towels in cold water on a gentle cycle every 3-4 days. Tumble dry on low with wool dryer balls. Avoid using fabric softeners and conditions, which coat the cotton fibers and minimize their natural ability to absorb moisture.
Still unsure? We've got you
60-Shower Trial
Try your towel for 60 days and love it, or your money back.
Free Shipping
Enjoy free shipping on US orders of $95+ and international of $195+
10% Off Your First Order
Sign up to our newsletter for your unique 10% off discount code.
60-Shower Trial
Try your towel for 60 days and love it, or your money back.
Free Shipping
Enjoy free shipping on US orders of $95+ and international of $195+
10% Off Your First Order
Sign up to our newsletter for your unique 10% off discount code.
A Pattern Family of Brands
We’re a collective of brands guided by one purpose: to make home more beautiful and more functional, room by room. Our products are thoughtfully designed to turn everyday motions into intentional, enjoyable rituals of everyday living.
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